The quality and accuracy of speech-to-text transcriptions will vary according to the contextual information input. But as well as improving the speech recognition performance, the context of a conversation can also be used to analyse behaviour which can provide critical business intelligence to your sales and marketing teams.
Google and Facebook make billions each year by analysing their users’ data and then selling it back to consumers and businesses in various forms. Here’s what happened when we decided to do this ourselves using the same easily accessible data that every business already has access to. We were amazed by the results.