The Forgotten Call
Why Phone Conversations Are the Gap in AI Governance Every conversation about AI in client meetings seems to start the same way. A notetaker joins the video call. The client
Threads Blog
Why AI Adoption in Law Firms Depends on Invisible Technology
By Francesca Yardley – Chief Operating Officer at Threads One of the most interesting conversations I had at last week’s Legal Practice Management event wasn’t about what artificial intelligence can
Why the Most Valuable AI Is Also the Most Practical
Artificial Intelligence dominates technology headlines. Depending on which article you read, AI is either about to transform society or replace it entirely. Yet for most businesses the value comes less
Case Study: How Navira Prepared and Migrated Historic Emails into HubSpot with Complete Contact Coverage
Background Navira is an Amazon and e-commerce marketplace consultancy, helping brands grow and optimise their online sales channels. As part of their operations, HubSpot is used to manage client relationships
3 Ways To Import Historic Email to HubSpot
If you are moving to HubSpot from another CRM then here are 3 ways to import historic email to HubSpot. Choosing the solution that is right for you business will depend on the total number of emails you wish to import and how far back in time you need to go.
Turning a stalled HubSpot rollout into a success with Threads
“Furniture4u”* is a medium sized company selling high-end bespoke office furniture and operating throughout North America. They have 50 employees and 6 dedicated sales reps and account managers. When they
How Modern Law Firms Can Use AI Transcription without Compromising Client Data
AI-powered call transcription is rapidly becoming part of the modern legal toolkit. When implemented properly, it improves accuracy, reduces administrative burden, and strengthens audit trails. But when deployed without the
Why call transcription is becoming a core part of legal audit trails
Legal cases rely on robust audit trails from initial client engagement through to final resolution. Reliable documentation including call transcription can be the difference between a won or lost case,
Messages that pass in the night? Not with Threads®
First of all, let’s be clear about the name. Our Threads Intelligent Message Hub has nothing to do with Meta. We trademarked the “Threads” name in 2012 to describe our
Winston Solicitors Rolls Out Threads.Cloud AI Call Transcription Firm-Wide After Successful Trial
Leeds, UK — 18th November 2025 – Winston Solicitors, a leading law firm serving clients across Leeds and throughout the UK, has adopted threads.cloud AI-powered call transcription technology to enhance
HubSpot Q&A: How Do I Stop Logging Every Email In HubSpot
Fed up of HubSpot creating contacts for you when logging emails? With the Threads integration built for HubSpot, we will only log emails with your existing deals and contacts in HubSpot so that you can spend more time on your business and less time cleaning up your CRM.
Which Threads Plan is Right for My HubSpot Needs?
Want to know the difference between the different Threads plans? Or which Threads plan is right for you? Then this article is for you. We compare the different types of pricing plans and help you choose the best one for you.