5 HubSpot Integrations for Ecommerce

HubSpot Integrations for EcommerceAccording to HubSpot, 95% of website visitors do not buy something on their first visit to your website. In order to increase the chances of your customer converting on your website, you need the best tools available to improve your sales. You also need data to help you understand why your customers are not converting and where their experience falls short.
All of the integrations below provide you with everything you need to be successful. We have compiled a list of the best HubSpot integrations for ecommerce that are sure to help your company’s sales rise.

Here are the best HubSpot Integrations for Ecommerce


Having a centralized location to host all your emails is exactly what you need if you have an ecommerce business. Not only can a centralized communication platform increase transparency, but it can allow your team to work more efficiently to collaborate.

With Threads, you’ll be able to centralize communication from your customers, which allows your entire team to have the necessary information about each customer. The availability of a full, automated history of all your communications will help you identify trends with purchases, analyze which products are performing well and which ones are not, and make more informed decisions based on this data.

Additionally, having a centralized email platform will help your customer service team sift through complaint emails or follow up on purchases. In order for your company to streamline communication, Threads is the best product to ensure that your information doesn’t get lost. You are able to save time and avoid mistakes when you use a platform that is dedicated to improving your processes.


Shopify offers your business a number of benefits to your ecommerce business. You can generate traffic, build a brand that speaks to your audience, and ultimately increase revenue from your existing base.

When you integrate Shopify with your HubSpot account, you allow the platform to sync and segment. What this means is that your store’s data will transform into incredibly strong sales and marketing signals in HubSpot. As a result, you’ll be able to view your customers in a single and simplified way.
Additionally, you can personalize and automate the integration. You can do this by upgrading your growth strategy with new tactics like sending abandoned cart emails, smart CTAs in content, product-specific reengagements and more. All of this, together with the full capabilities of HubSpot in your hands, and you’ll be able to build your brand and voice to stand out.


Typeform is a fantastic integration that will impress your customers. You’re able to create mobile-ready quizzes, contact forms, and signup forms in order for you to attract new leads. All the responses will be sent over to HubSpot, where it can be easily stored and viewed.

The set-up is fast and easy to implement. All you have to do is match up your answers with the properties in HubSpot. Any answers that are filled in automatically go to your HubSpot account for an easy and quick follow-up.

Tracking is also made easy with the integration. When you add your UTM parameters, Typeform automatically sends tracking information to HubSpot so that you can find out where your leads are coming from. This can help you strategize where you should invest your money.


The MakeWebBetter HubSpot WooCommerce integration offers your business the ability to increase your revenue over time. You’ll be able to target customer groups through RFM segmentation and analyze your data with the WooCommerce eCommerce tracking/reporting feature.

Integrating with HubSpot allows you to activate lists, automation, and analysis for ecommerce optimization. Your customers will stay connected to your business with these smooth workflows. You can easily sync contacts, orders, and products on your WooCommerce store to HubSpot, allowing you to analyze every order, contact behavior, and properties in active lists.
The growth tools will keep you up-to-date during different stages of the ordering process. If a customer is lost or inactive, you can generate single-use coupon codes to recapture their attention. With this HubSpot integration, you’ll be able to create a smooth and easy sales pipeline.


Unific is built for reliable and fast data-syncing that saves time and money, which helps your company succeed. It provides quick, easy-to-use, and deep ecommerce integrations, connecting a growing list of shopping carts in HubSpot.

Since the integration was built on HubSpot’s new Ecomm Bridge API, you can sync orders, contacts, and products to HubSpot quickly and efficiently. Likewise, Unific uses pre-mapped, customizable contact and deal/order fields, allowing you to keep track of what’s happening with your business.

Unific’s Growth Tool enhances and amplifies your HubSpot portal by relying on an ecommerce-specific functionality. The Growth Tool also allows your teams to create single-use coupon codes for one or 100,000+ customers at one time. In order for you to keep track of your data, Unific has smart lists and workflows that you can add to your portal making it easier to start growing your customer base.

Experimenting is Key

Now that you know that each HubSpot integration for ecommerce offers you something different, it is up to you to decide which one you would like to implement. If you are unsure which one could help you the most, then it doesn’t hurt to try a few at once. Make sure you know exactly what you need to be successful so you do not waste valuable time on integrating something that does not have a positive ROI.